Phygital Technology: Transformation and Innovation in Retail & Marketing
Phygital, a company of the EDM Group
Who Are We?
At Phygital, a company of the EDM Group, we drive the digital transformation of retail by merging engineering, manufacturing, and comprehensive services with cutting-edge technological solutions. We specialize in creating displays, structures, and interactive experiences, integrating the physical and digital to revolutionize commercial spaces. Thanks to our own infrastructure and focus on innovation, we develop customized projects that enhance interaction, operational efficiency, and data generation, exceeding industry expectations and ensuring measurable and sustainable results.
The Future of Retail is Today
At Phygital, a company of Grupo EDM specialized in technology, we create trends. Our comprehensive solutions combine cutting-edge technology, innovative design, and expert manufacturing to transform commercial spaces into memorable phygital experiences.
We drive constant innovation to enhance every detail of your brand, creating meaningful connections and optimizing results at the point of sale.
Constant Innovation
Exploring new technological and design frontiers.
Disruptive Technology
Implementing IoT, AI, and automation solutions.
Intelligent Connectivity
Interactive and connected spaces for the modern customer.
Phygital Experience
Seamless integration between physical and digital.
Optimization and Efficiency
Process improvement and intelligent management.
Measurable Results
Transformation that drives ROI.
Our Process: From Idea to Phygital Experience
1
Innovative Conception
Needs analysis and design of phygital solutions.
2
Technological Development
Engineering, hardware manufacturing, and experience programming.
3
Content Creation
Design and production of phygital digital content.
4
Implementation and Activation
Installation and activation of phygital spaces.
5
Optimization and Evolution
Support, performance analysis, and updates.
Phygital Innovation and Technology in Retail
Phygital Integration
We connect the online and offline worlds for a seamless customer journey across any sector.
Analytics and IoT
Sensors and real-time data to optimize flow, inventory, and decision-making.
Automated Mass Retail
Dynamic tags, self-service kiosks, and AI systems for personalization.
Interactive Fashion
Mirrors, virtual fitting rooms, and connected displays for immersive shopping.
Digitalized Convenience
Contextual signage, automatic pricing, and inventory management to optimize stores.
Immersive Leisure and Entertainment
Augmented/virtual reality and interactive experiences for leisure spaces.
Impact on Results
Our solutions are designed to generate measurable and positive impact on your business. We focus on enhancing the customer experience and optimizing your operations through phygital technology and innovation.
40%
Improvement in Phygital Interaction
Average increase in customer interaction with phygital solutions, creating immersive experiences.
60%
Optimization through Automation
Reduction in time and improvement in operational efficiency thanks to our automation and IoT solutions.
24/7
Continuous Intelligent Monitoring
Uninterrupted supervision of technological systems, ensuring optimal performance and quick response.
Our 5 Key Pillars
Advanced Digital Technology
We implement innovative digital solutions to transform the customer experience.
Strategic Phygital Solutions
We integrate the physical and digital worlds to create seamless and engaging shopping experiences.
Manufacturing for Innovation
We design and produce custom structures that integrate technology for unique displays.
Smart Visuals and Printing
We create visual materials that complement digital signage for impactful campaigns.
Total Technological Integration
We offer a comprehensive service from concept through implementation and maintenance of phygital solutions.
Innovation and Technology in Phygital Manufacturing
In-House Workshops: Quality, Speed, and Technological Advancements
In our specialized laboratory, a team of experts combines technical knowledge with digital innovation to materialize the phygital fusion.
The Physical Foundation for the Digital Experience
Our expertise in various materials is focused on creating the perfect support for technological integration:
- Selection of optimal materials for digital signage and smart devices.
- Development of durable supports for screens, sensors, and IoT hardware.
- Integration of finishes and structures that facilitate technological installation.
- Adaptation of materials for connected indoor and outdoor environments.
- Customization of solutions according to the technological project needs.
Integrated Digital Technology
We specialize in incorporating interactive and dynamic solutions that transform the physical:
- Connection of interactive systems with centralized management platforms for unified control.
- Integration of hardware and software to achieve fully connected physical and digital experiences.
- Synchronization of IoT devices and digital signage for automatic and personalized responses.
- Unification of data from sensors and screens for real-time analysis and optimization.
- Linking interactive solutions with existing networks and systems to facilitate operation and maintenance.
We develop interactive digital solutions for retail, such as smart signage, immersive experiences, and dynamic content, transforming physical spaces into connected and personalized environments, merging the physical and digital to create unique phygital experiences.
Our Assembly and Integration Line
Advanced Manufacturing Capabilities
Efficient Manufacturing Processes
We implement optimized production techniques to ensure maximum efficiency and precision at every stage of assembly.
Comprehensive Integration Services
We offer system and component integration solutions, assuring flawless functionality and seamless commissioning.
Strict Quality Controls
We maintain the highest quality standards through rigorous inspections and testing at every phase of the assembly and integration process.
Innovation and Technical Capacity
We have cutting-edge technology and a highly skilled engineering team to tackle complex project challenges.
Our Integrations
Manufacturing Capabilities
Visually explore our advanced manufacturing capabilities, from modern facilities to rigorous integration and quality control processes. Each image reflects our commitment to efficiency, precision, and delivering high-quality finished products.
Gallery of LED & LCD Implementations
Executed Projects in LED & LCD Technology
Explore our gallery of successful LED & LCD implementations, where each image testifies to our ability to transform commercial spaces with innovative LED & LCD technology solutions. From impressive installations of LED & LCD screens and state-of-the-art digital signage to interactive displays, we have delivered high-quality projects that exceed expectations in various retail and commercial environments, highlighting the power of LED & LCD technology.
Featured Projects
Innovation in Action
“3 Pallets” Furniture – Coca-Cola
One of the most iconic developments for Coca-Cola was the 3 Pallets Furniture, a technological gondola entirely built from scratch at the plant, with a metal structure designed 100% custom-made. This innovative furniture was deployed in more than 60 strategic locations nationwide, in self-service chains such as Chedraui, Soriana, Walmart, Bodega Aurrerá, and GranD.
Each unit featured between 18 and 26 LED screens, all synchronized to display dynamic digital signage, remotely updated and scheduled. A distinguishing detail was the incorporation of a transparent front LCD screen for product glorification, generating a premium visual experience that highlighted bottles and cans with animations and effects from inside the display.
Store of the Future – Grupo Modelo (Tadá Mariano Escobedo)
At the Tadá Mariano Escobedo branch, Grupo Modelo implemented its Store of the Future concept, where our participation included the integration of cutting-edge LCD and LED screens.
The LCD screens consisted of ultra stretch 37" models and ultra wide 24" models, both with interactive digital signage that personalized content based on gender (male or female) and visitor type (individual or group). A 4-meter linear LED trim was installed over the refrigerators, also featuring dynamic digital signage. For the showcase, an LED mesh screen with 80% transparency was used, allowing unique visibility and brightness.
All screens were mounted on custom metal structures manufactured in-house, optimized for harmonious and functional integration.
Innovasport Polanco Opening
For the opening of the Innovasport store in Polanco, we developed a spectacular installation including LED columns 2 and 4 meters tall and a 45° cut screen at the checkout area to enhance the visual experience.
The centerpiece was a giant double-sided screen in the shape of a ribbon, built with LED modules of 2.5 mm pitch, totaling nearly 50 square meters of active surface. The mega metal structure needed to support this installation was designed and manufactured internally, demonstrating our capacity to handle complex and large-scale projects.
Digital Signage in NSP Stores In multiple NSP stores, such as The Park SLP, Santa Fe Shopping Center, Parque Tezontle, and Artz Pedregal, we integrated digital signage solutions in key areas like footwear, checkout counters, and entrances.
Technology and Innovation Certifications
Solum ESL Partner
Implementation and support of electronic shelf labels.
Microsoft IoT Gold Partner
Development and implementation of IoT solutions.
NovaStar Certified Engineer
Specialists in LED screen control systems.
Samsung SDS Partner
Expertise in signage and IoT.
Our Business Partners in LED Displays
Strategic Alliances
We collaborate with industry leaders to offer the best solutions to our clients.
Certifications of Our Partners
Technological Support
At Phygital, our strategic alliances and certifications demonstrate our commitment to excellence and quality in the solutions we offer.
Phygital is the sister company of EDM specializing in phygital technology.
Technological Support: Goldluck Led, Bright Source
Technological Support: Unilumin, Lampro
These certifications validate Phygital's expertise and capability to integrate the most advanced technologies on the market, ensuring optimal performance and reliability of our products and services.
Absen Distribution Letter
Official Certification
Phygital, a company of the EDM Group specializing in phygital technology, is proud to be an authorized official distributor of Absen LED products. This certification validates our capacity and commitment to offer high-quality LED solutions and the necessary technical support to ensure the success of your projects.
As an official distributor, we have direct access to the latest innovations from Absen, specialized training, and a direct communication channel to ensure our customers receive genuine products and the best after-sales service in the market.
Our Commercial Partners in LCD and Digital Signage
Strategic Alliances
At Phygital, allied with leaders in LCD technology, we offer high-quality displays for advertising, information, and control. Our solutions combine clarity, durability, and remote management, ideal for retail, corporate environments, and public spaces.
At Phygital, a company of the EDM Group, we join forces with the best partners in digital signage to offer innovative and high-impact solutions. Together, we integrate advanced technology and creativity to transform spaces with dynamic displays and efficient content management.
Clients Who Trust Us
Leaders in Retail
Contact: Our Team at Your Service
At Phygital, a company of Grupo EDM, we are ready to assist you.